Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and along with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist as a Premium package above the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has also been instrumental in making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break away from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel initially. Sports programs were broadcast occasionally oyunkuram305 from this channel but rather than launching a sports channel of their own, Sky Television made a decision to invest in Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed among its 4 channels.
British Sky Broadcasting and Sky Television declared a merger in 1990. Initially launched as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.
Sky Sports soon turned out to be just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, it was the second channel in the Sky system which was encrypted through the Video Crypt system. Though Sky Sports began by broadcasting sports such as golf and rugby, it soon obtained the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most popular sports channel following a acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for the duration of five years.
Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which was launched in 1998. The design of this news channel was overhauled during 2007. This was just in time with the football season. Though the main structure of presentation was preserved, the color displays on the information box, the ticker at the bottom on the screen and the breaking news ticker were changed. A new studio, new theme tune and new title sequences were also a portion of the revamping. Nevertheless the broadcasting format remained at the 4:3 and failed to get upgraded to the Widescreen 16:9 formats.
Till date Sky Sports is related more with football compared to any other sports. It is perhaps due to this reason why this channel does tend to experience some loss in viewership during the summers when no football is played.