Setanta Sports News was a creation of the Virgin Media Television network and Setanta Sports. Launched in November 2007, this channel became a 24 hour sports news provider for Setanta Sports. Setanta Sports News capitalized around the success of Setanta Sports and tried to capture the sports news viewers situated in UK and Ireland. A free channel available via satellite tv and in addition available online, Setanta Sports News was positioned as Sky Sports News primary rival. Even though Sky Sports News became a part of Virgin Media television, Setanta Sports remained with this platform and continued to retain its rival position.
Approximately a year following the channel launch, it had been decided that this channel required a different look. Thus came the brand new look in the show using a widescreen format, headlines were run at the bottom entire screen and many more smaller yet significant changes. The channel however continued to test out its looks and format structure over the year incorporating smaller changes to make it popular with the viewers.
Setanta Sports was doing very well as a sports channel since its inception in 1990. This channel broadcasted international sporting events from its station based in the city of Dublin in Ireland. Formed with an understanding of the Irishmans passion for sport, this channel aimed at broadcasting all Irish sports events to its Irish expats. They have a group of individual channels that operate in the United States, Ireland, Canada, Australia and Africa and broadcast sporting events including hurling, golf, Gaelic football, association football, American football, horse racing, boxing, rugby union and darts.
However following a successful run for more than a decade, Setanta Sports began facing financial difficulties. The channel operated by Setanta Sports in the UK used to be broadcast just as Setanta Sports entered administration or liquidation during 2009 due to financial issues and insufficiency of funds. The ownership of Setanta Sports Channel Ireland limited changed. The channel then went on to get co-owned by Gaiety Investments and Sabloss Limited.
Because of this alteration of fortune, Setanta Sports News ceased broadcasting from 2009. It was also accompanied by a loss of a number of jobs. However parts of Setanta Sports continued broadcasting sports events in Ireland, Canada, USA and Australia. The only real hiccup was that some content remained affected because of the closure in the operations in Great Britain.
Setanta Sports continued to be in the news for the various reports that continued to brew regarding its change in ownership and prospective buying proposals. There were several reports by news providers that spoke of Setanta Sports Ireland had been looked over with interest by music producer Dennis Desmond.
Following a ownership change each of the Setanta Channels, the one in Ireland as well as the one in the United States, are licensed by the Broadcasting Commission of Ireland. These broadcast rights include airing of club football from counties such as Germany, France, Ireland, Brazil and Netherlands, national football games, rugby union games, rugby league games, exclusive rights to the live broadcasting in the USA PGA golf tour and other championships including Australian Football League, war of the darts etc.